The Rise Of the TakeOut Box

According to a recent Axios article, more Americans are ordering delivery as restaurants close due to the COVID-19 outbreak and shelter-in-place orders made more people reluctant to leave the house.

What’s happening: The number of people ordering food from restaurants has steadily increased but is largely staying consistent among age and income groups, new data from CivicScience, a polling and consumer insight watchdog company shows.

  • This week, 22% of U.S. adults say they had food delivered, up from 19% the week before.
  • Younger and richer Americans continue to favor ordering delivery while their older and poorer cohort has not increased their buys to any significant degree.

Why it matters: The pandemic is expected to change long-term behaviors for consumers and delivery had already become a significant revenue generator for many restaurants around the U.S.

Watch this space: Parents are one of the fastest-growing segments of people increasing their delivery orders.

  • Between February and March, the percentage of parents using delivery apps increased from 16% to 20%, while non-parents saw their share increase from 27% to 28%, CivicScience noted.

The takeaway? (See what we did there?) Consumer behaviors are changing. While it is unknown what the long-term impacts are going to be, we know that restaurants and retailers are starting to have new needs when it comes to how they package and deliver their products.

When you start to consider these issues for your own brand, package or restaurant company, consider partnering with a professional design and manufacturing facility who has the experience and creativity to make sure that your goals are not only met, but exceeded.

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