From Bland to Brand – Upping Your Packaging Game

The subscription packaging and retail packaging industries have remained strong throughout the pandemic and is predicted to continue.

Is it time for you to take your plain kraft box to a new level of fabulous?


If so, there are several items for you to consider, and steps you can take.

1. Consult a professional. When it comes to helping you figure out the best solution that will deliver the outcome of your dreams, it is always best to talk to a pro. Any packaging company should be willing to consult with you, ask lots of questions, and smother you with ideas for how best to get your precious cargo from your warehouse to the home or store.

2. When you see something, you love, take note. While it is true that imitation is the sincerest form of flattery, nobody wants to be seen as a copycat. It is, however, always a good idea to

seek inspiration and figure out what you like and what works for your brand. Whether you start a Pinterest board, collect photos, or tear pictures out of magazines, having visual data to back up your words will help whoever you choose to work with to understand your vision.

3. Gather data. Speaking of collecting data, as much information as you have on issues such as postage rates, dimensions of products, and destinations for your packages always helps your partners come up with the best solutions. Return/damage rates also help determine the types of protective measures that are called for.

If you have been using generic plain boxes to ship your product, perhaps it’s time to reassess and learn more about how customized boxes could be in your future. In our next post, we will talk more about the benefits and features of branded boxes. As always, we are standing by to help you, answer questions, and strategize about the best solution for your unique needs.