A corrugated retail display can play a key role in your marketing and sales strategy. They increase brand awareness at the store level and boosts sales. A great retail product display must be structurally strong, properly branded, eye-catching, and current.
Let’s dive into these 4 criteria in more depth.
Structurally Strong
Your retail display must stand up to the rigors of shipping and the store environment. And through it all successfully carry and display your products without failure. A broken display is a useless display. the right design will also be easy to assemble and replenish at the store level.
It is imperative that you work with a company that has an experienced structural designer who can design your display around the size, shape, and weight of your product. A structural designer will also help you get the most out of your display based on your goals. Finally, a designer will consider logistics elements such as your pack-out process and palletization to optimize the display design for fulfillment and distribution.
Branded
A great point-of-purchase display can be your best brand ambassador. It must align with your brand colors, imagery, tone, and beliefs. If something is off, the consumer will know it and you will risk their trust.
Color consistency is always a challenge in corrugated retail display. Color matching between substrates, labels and flexo print as well as over the entirety of production can be difficult. Be sure to work with a company that has the right equipment and expertise to create consistency from run to run and across machines.
Eye-Catching
Beyond simply reflecting your brand, great retail displays appeal to your target audience in a way that elicits a positive response. Your main graphics should be simple enough to be seen clearly from a distance, drawing the audience in. If your product is new, complex, or has multiple applications, consider your display an opportunity to delight shoppers with educational content. Creating different prints and shapes within your display are two ways to increase the appeal of your display.
Current
The best point-of-purchase displays help consumers identify how your product is relevant in their lives NOW. Whether you leverage imagery that reflects your target audience or incorporate seasonal holiday designs into the print of your display, purposefully choosing graphic elements that successfully demonstrate relevance to the consumer in a meaningful way will immediately make your product stand out.
Consumers are intelligent. Simply using a “standard” display and slapping a heart onto it for Valentine’s Day or swapping it out for shamrocks at St. Patrick’s will not be seen as truly relevant. Taking the time to specifically design a campaign around a holiday and including thoughtful graphics and clever copy to entertain and delight consumers will result in the sales reward you are hoping for.
If you need assistance in creating your new display campaign please reach out to one of our experts at info@pack-design.com
