As many clients begin the marketing plan for a new product, they often overlook the secondary and tertiary packaging. Believe it or not, your corrugated shipping container can play a part in your marketing campaigns. These cartons are seen by thousands of eyes as it travels the distribution route so we always encourage our clients to include custom packaging into their plan.
How can that be done you ask? Here are a few thoughts.
Print you logo, website, and phone number on the box.
Print your slogan/ marketing statement on the box.
Are you running a promo with this initial order? Do you have a corresponding QR code? Include that on the box.
Be sure you work with your corrugated vendor to insure the carton has customer-friendly features: easy to open, recycled material, a well explained hassle free return option
Let Packaging Design help!
If you have an upcoming new product launch and would like some insights, feel free to contact us now. We have extensive experience in this area. info@pack-design.com
