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Packaging Mistake 1: Contacting the packaging company late in the game. Not involving your packaging company early in the process is one of the most frequent mistakes. Marketing departments spend considerable time and money creating a packaging design that could

As many clients begin the marketing plan for a new product, they often overlook the secondary and tertiary packaging. Believe it or not, your corrugated shipping container can play a part in your marketing campaigns. These cartons are seen by

Here are 8 proven steps we take to produce successful custom POP displays. Step 1: Identify the POP Retail End-User requirements. There are many questions when you start a POP project. The first, of course, is what retail environment will

Are you getting the level of service you want from your supplier? Is the quality of your packaging what you expect? Do you believe your costs are too high? Here are a few ways that might be able to improve